Over Complicated

Don't mock types you don't own - dave^2 = -1

Mon, 01 Oct 2012 12:48:41 -0400

Don't mock types you don't own - dave^2 = -1:

Great description of what to and not to test.

How a rogue appeals court wrecked the patent system | Ars Technica

Sun, 30 Sep 2012 19:57:34 -0400

How a rogue appeals court wrecked the patent system | Ars Technica

command center: The byte order fallacy

Wed, 04 Apr 2012 07:59:29 -0400

command center: The byte order fallacy:

If you ever checked your computer’s byte order before decoding a stream, you may want to read this.

I, Cringely » Blog Archive The $30 billion Social Security hack - I, Cringely - Cringely on technology

Fri, 30 Mar 2012 23:45:46 -0400

I, Cringely » Blog Archive The $30 billion Social Security hack - I, Cringely - Cringely on technology

This is a powerful way of building mobile apps http://t.co/Os102qIs

Sat, 15 Oct 2011 17:35:47 -0400

This is a powerful way of building mobile apps http://t.co/Os102qIs

RT @gruber: Good news for Samsung: when they get sued for ripping off Siri, they can cite ‘2001: A...

Thu, 13 Oct 2011 10:21:34 -0400

RT @gruber: Good news for Samsung: when they get sued for ripping off Siri, they can cite ‘2001: A Space Odyssey’ for prior art again.

The secret to short productive meetings - In a word. Trust. It’s that simple. You want to get the...

Wed, 12 Oct 2011 21:14:41 -0400

The secret to short productive meetings - In a word. Trust. It’s that simple. You want to get the meeting… http://t.co/ohh6qDcf

The secret to short productive meetings

Wed, 12 Oct 2011 10:57:29 -0400

In a word. Trust.

It’s that simple. You want to get the meeting over with, get back to work, back to being productive. You’ve got to trust your team mates. If they say they’ve got the problem, keep your mouth shut until they ask for help. Expect the same from them. (By the way, learn to ask for help. It establishes trust).

Don’t try to problem solve in large groups. It’s a waste of your time and others. Use your meetings to identify problems and whose responsible for fixing them. There are a 1,000 ways to solve any one single problem. Chances are, more than one solution will work. Don’t keep everyone from doing the enjoyable part of work by debating details only a few care about.

Trust your teammates, it pays exponential dividends.

White House Petition to End Software Patents Is a Hit - Technology Review http://t.co/isxna2Ui

Sun, 25 Sep 2011 01:19:04 -0400

White House Petition to End Software Patents Is a Hit - Technology Review http://t.co/isxna2Ui

I’m taking a look at Crowd² for creating viral marketing campaigns. http://t.co/uqh1Qrdm via...

Wed, 21 Sep 2011 05:24:56 -0400

I’m taking a look at Crowd² for creating viral marketing campaigns. http://t.co/uqh1Qrdm via @crowdsquared

RT @scottadhoc: There are 2 types of people: those who, upon hearing “stop!” think...

Mon, 22 Aug 2011 14:08:13 -0400

RT @scottadhoc: There are 2 types of people: those who, upon hearing “stop!” think “hammer time”, and those who think “collaborate and l …

Overlay video with your ardunio.. I want! http://t.co/6DKLqEH

Thu, 18 Aug 2011 23:24:39 -0400

Overlay video with your ardunio.. I want! http://t.co/6DKLqEH

Any of my hacker friends in the OC/LA area looking for a new oprotunity? Ping me. Friend of mine...

Wed, 17 Aug 2011 08:36:53 -0400

Any of my hacker friends in the OC/LA area looking for a new oprotunity? Ping me. Friend of mine needs local talent for an awesome project.

RT @hakimel: Jaw, meet floor. RT @evanwallace: New demo: a pool of water rendered in WebGL …...

Tue, 16 Aug 2011 01:55:32 -0400

RT @hakimel: Jaw, meet floor. RT @evanwallace: New demo: a pool of water rendered in WebGL … http://t.co/v4b6jla

Apple to Lodsys: you'll have to go through us to sue iOS devs

Tue, 09 Aug 2011 22:47:02 -0400

Apple to Lodsys: you'll have to go through us to sue iOS devs:

When does the US wake up and revoke patents for software?

Messing with your fiancée the geek way. Upgrade her laptop to lion then accuse her of turning her...

Mon, 25 Jul 2011 08:03:34 -0400

Messing with your fiancée the geek way. Upgrade her laptop to lion then accuse her of turning her scrollbars off “somehow”

Graph: How long it took Facebook, Twitter and Google+ to reach 10 million users http://bit.ly/ovlkId

Sun, 24 Jul 2011 11:07:05 -0400

Graph: How long it took Facebook, Twitter and Google+ to reach 10 million users http://bit.ly/ovlkId

All Apple Laptops Can Be Hacked Through The Battery http://bit.ly/obK4a4

Sat, 23 Jul 2011 14:45:53 -0400

All Apple Laptops Can Be Hacked Through The Battery http://bit.ly/obK4a4

Flip my scroll gesture will you, I have a gesture for you.

Fri, 22 Jul 2011 15:05:30 -0400

Flip my scroll gesture will you, I have a gesture for you.

Location, it's a filter not a trigger

Sun, 17 Jul 2011 17:12:31 -0400

Listen up marketers, or more importantly those that would sell Location Based Services (LBS) to marketers. I know you’re in love with the idea of “pushing” a mobile offer as soon as a consumer is close enough to your store. It sounds like a neat idea, once you get past all the privacy issues, coerced a consumer to opt in and solve the technical challenge of tracking the individual movements of every person’s GPS equipped mobile phone on the planet. But is it really? No consumer wants their phone blowing up with offers like their e-mail.

Thinking of location as a trigger, is the equivalent of marketing at gunpoint.

We consumers don’t want to be interrupted to hear about products we have no interest in. Walking by the Starbucks isn’t the time to send me an offer for a cup of coffee. I don’t need it. I know Starbucks is there, I can see the sign.

The time to match your offer with my location is when I’m new in town, jonesing for a cup of coffee. When I have an app like 4square, Yelp or Facebook Places up and I’m actively seeking a place to get my fix. That’s when your offer will have the most impact, when I want coffee and you’re only four blocks a way.

See LBS is more like a filter…

out of all the available offers I could show consumer X at this given time, based on consumer X’s current desires and location this offer will have the most meaning to him. After all who doesn’t want a discount on coffee when they’re in the mood for a cup of coffee?

This is a high bar for marketers, for sure, but it is obtainable. The technology exists. We just need to spend more time making our offers relevant and less time dreaming up ways of interrupting innocent lives.